Mass market

   Clothing and products sold to a very broad range of customers are said to appeal to the masses. Retailers such as Wal-Mart, Kmart, Target, and H&M are examples of large mass-market chain stores. Price point and mass appeal are key components to this classification.

Historical Dictionary of the Fashion Industry. .

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  • mass market — ➔ market1 * * * Ⅰ. mass market UK US noun [C, usually singular] MARKETING, COMMERCE ► a market of as many people as possible, not just people with a lot of money or particular needs or interests: »There s no mass market for the magazine. »They… …   Financial and business terms

  • mass market — mass markets 1) N COUNT Mass market is used to refer to the large numbers of people who want to buy a particular product. [BUSINESS] They now have access to the mass markets of Japan and the UK. ...a new computer aimed at the mass market. 2) ADJ …   English dictionary

  • mass-market — mass .market adj [only before noun] designed for sale to as wide a range of people as possible mass market paperback/novel/film etc ▪ a mass market paperback priced at $8.99 >mass market n …   Dictionary of contemporary English

  • mass-market — mass market1 adjective produced in large quantities to be sold to many customers: mass market science fiction and fantasy paperbacks mass market ,mass market 2 verb transitive to produce goods in large quantities to be sold to many customers …   Usage of the words and phrases in modern English

  • mass-market — mass′ mar′ket adj. 1) cvb bus being a relatively inexpensive book distributed on newsstands, in supermarkets, etc., as well as in bookstores: a mass market paperback[/ex] 2) cvb bus of, pertaining to, or issuing such publications: a mass market… …   From formal English to slang

  • mass market — noun The market for mass produced goods • • • Main Entry: ↑mass …   Useful english dictionary

  • mass-market — mass mar·ket (măsʹmärʹkĭt) adj. Of, relating to, or produced for consumption in large numbers, especially when sold in supermarkets, in drugstores, and at newstands: a mass market paperback. tr.v. mass mar·ket·ed, mass mar·ket·ing, mass mar·kets… …   Universalium

  • mass market — noun singular the people who buy goods that are produced in very large quantities …   Usage of the words and phrases in modern English

  • mass market — ► NOUN ▪ an unrestricted arena of commercial activity in which goods are produced in large quantities for the broad population …   English terms dictionary

  • Mass market — For the form of book binding, see Paperback#Mass market paperback. The mass market is a general business term describing the largest group of consumers for a specified industry product. It is the opposite extreme of the term niche market. General …   Wikipedia

  • mass-market — /mæs ˈmakət/ (say mas mahkuht) verb (t) 1. to sell (a product) to a mass market: to mass market mobile phones. –verb (i) 2. to sell merchandise to a mass market: the company started to mass market last year. –adjective 3. of or relating to a mass …   Australian English dictionary

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